For 50 years, Pubblicità Progresso has been synonymous with social advertising.
Today, it develops integrated communication projects and carries out many other activities, enhancing its name, which is an important reference point in Italian culture.
A free, independent, non-religious, non-profit private foundation. Since 1971, we have been serving the civil and social growth of our country. Our aim is to contribute to social communication projects to raise public awareness of civil, cultural and educational issues in our community.
Our hope is to encourage virtuous behaviour aimed at promoting the common good. Through our activities and thanks to the contribution of our partners (members, users, professional organisations, businesses, and television, publishing and digital media), we promote the use of high-quality social communication to raise public awareness.
Our partners, including agencies, institutions, public administrations, non-governmental organisations and social enterprises, can take advantage of free or subsidised television advertising space, as well as the largest digital and social media platform in Italy today. Every day, we contribute to enhancing Italian advertising in all its forms thanks to the best professionals in the field.
Pubblicità Progresso: being the others.
Monday to Friday, 9:00 a.m. – 1:00 p.m. / 2:00 p.m. – 6:00 p.m.
Over the years, numerous scholars, experts and teachers have spoken about Pubblicità Progresso, its campaigns and its activities.
This Foundation is an excellent example of how Italy can offer well-founded reasons for international appreciation, presenting a positive image of itself: Pubblicità Progresso can be considered, and has often been described, as “unique in the world”.