He is Professor of Economics and Business Management at LIUC – Cattaneo University, where he teaches Relationship Marketing and CRM, Sociology and Psychology of Consumption, and New Digital Platforms.
He holds a degree in Business Economics from Bocconi University and in Political Science from the University of Milan He also holds a PhD in Business Administration from Bocconi University.
From 1984 to 2004, he was a professor of Marketing at the same university, and in 2001, he was the Director of MINB (Master in Internet Business). He has also taught at the Polytechnic University of Milan, IULM University, and the University of Valle D’Aosta. He specialises in Social Psychology, thanks to the teachings of Gustavo Charmet, Giampaolo Lai, Luigi Pagliarani and Maria Vittoria Lodovichi. He is a consultant to large Italian and international businesses and managers on innovative projects in the digital field, Industry 4.0, corporate governance and CSR.
He is a partner and advisor to major cultural, scientific and technological organisations, such as the Italian Institute of Technology, the Mario Negri Institute, the Bracco Foundation, Ruling Companies, etc. In 2015, he published the book “Socialing – Un nuovo equilibrio tra consumatori, imprese e mercati” (Socialing – A new balance between consumers, businesses and markets), published by Franco Angeli with a preface by Carlo Petrini.
His great passions are his children, poetry, high mountains and Thai chi.
