Campaigns

Sometimes we can feel lonely, even when we are surrounded by thousands of notifications.

Other times, we are so immersed in our digital feeds that we don’t notice that there is a world out there in HD, spinning at high speed, full of colors, sights, and life. A world that we risk missing out on, isolating ourselves more and more inside a prison of screens.

There is a solution, and it’s right there #OUTSIDETHEGLASS

Outside the glass, there are things to experience, chase, breathe, touch, and bite into. Outside the glass, we hold hands and hug friends, build the most important relationships, and cement memories that last a lifetime.

We are more than just screens. We don’t need a filter to be valuable. Let’s step outside the glass, and if we can’t do it alone, let’s talk to the people we love: it’s easier together.

#FuoriDalVetro is more than a social communication campaign: it is an original song about life and rebirth, friendship and hope. It is the anthem to sociality that Pubblicità Progresso has chosen to talk about relational poverty, a growing problem, in an inclusive, positive, contemporary way. We are all potentially inside that glass: perhaps some of us have already been there, some are there right now, some will end up there tomorrow. And only we can break that glass.