Campaigns

Our new social communication campaign, “Take your health to heart,” is on air starting today.

It is dedicated to therapeutic adherence. By this term, we refer to compliance with the treatments prescribed by your doctor.

With a particular focus on cardiovascular disease, the campaign aims to raise awareness among patients, caregivers,

and healthcare professionals about the importance of following prescribed therapies correctly to prevent serious events and improve quality of life.

A theme of social responsibility.

Cardiovascular disease is the leading cause of global mortality, with approximately 17.9 million
deaths per year. In Italy,

60% of people over 65 live with a chronic disease, and poor adherence to treatment is a critical issue.

This phenomenon contributes to serious complications and increased costs for the National
Health System (SSN).

Our campaign aims to inform and motivate patients, promoting proactive behavior and greater
awareness of the issue.

The campaign was created with the support of Servier