Scegli l’Università

Italy 2025

Our “Choose University” campaign is on air starting today, Saturday, February 15th!

We have always supported the Italian university system, and in collaboration with CRUI, we have created this initiative to promote the importance of university studies.

The main goal is to encourage high school students and their families to consider the value of university, not only as an educational opportunity, but also as an experience of personal, civic, and social growth.

Credits:
Creative Agency: Cernuto Pizzigoni & Partners
Head of Innovation: Luca Oliverio
Creative Director: Roberto Pace
Senior Copywriter: Silvia Basile
Production Company: Amarena Pictures
Directors: Alessandro Merletti de Palo, Giovanni Caloro
DP: Giacomo Marchetti