Sensibilizzare la prevenzione e la cura dell’udito, con la campagna Dai più volume alla vita!
Italy 2024
Starting today, Pubblicità Progresso’s campaign to raise awareness of hearing prevention and care is on-air.
Creating a culture of prevention and hearing care to fully experience everyday life and life’s pleasures. This is the goal of the “Turn Up the Volume on Life” campaign by Pubblicità Progresso, created and produced by the agency P&Co, thanks to the collaboration of Confindustria Dispositivi Medici, a supporting member of the Foundation.
The spot, which starts today, March 1st, and will run until the end of April on the main public and private television networks, will be presented in preview at the Hearing Marathon, an initiative to celebrate World Hearing Day, which takes place worldwide on March 3rd and is promoted by the WHO-World Health Organization.
“This awareness campaign, with its ironic and lively language, was born from the desire to make people reflect on the importance of checking their hearing to improve socialization among people. The deliberately cheerful tone highlights how hearing well leads to greater well-being for oneself and others. Pubblicità Progresso has always been committed to the well-being and prevention necessary for the health of Italians.” This is what our president Andrea Farinet affirms.
