Event & Exhibitions

EXPOFACTORY is an integrated project that combines exhibition spaces with cultural, scientific, and educational content related to Expo themes. It is part of the events of Expoincittà.

Created in collaboration with Expo Milano 2015, in partnership with the Parco Tecnologico Padano, and with the sponsorship of Regione Lombardia, the event takes place at Cascina Merlata and Boulevard EXPOFactory (the pedestrian and cycling path that connects the Cascina to the south entrance of Expo) throughout the duration of the Universal Exposition, from May 1, 2015, to October 31, 2015.

The square of the Cascina hosts themed installations to promote a culture of meeting, interculturality, solidarity, and globality, which take on great significance with Expo.

At the center of the square stands a symbolic, totemic “Talking Tree,” which tells interesting stories about various organizations (associations, foundations, NGOs, events, and non-profit institutions) that operate in international cooperation, social responsibility, solidarity, and volunteering. Among these, Pubblicità Progresso, the Foundation for Social Communication, founded in 1971, and now a household name in Italy as a synonym for social advertising, is prominently featured.

This cultural proposal was directed by Oreste Castagna with content creation contributions from Elisa Greco.