Forever Present
A longstanding presence in the vocabulary of Italians, Pubblicità Progresso has become synonymous with social advertising, earning an increasingly significant role and function. To commemorate this, the exhibition Forever Present was created, retracing 40 years of campaigns and illustrating the creative journey from objectives to final results.
Visitors gain an understanding of the role played by what is now the Foundation over time, as well as the evolution of social communication in Italy. The exhibition highlights changes in language and expressive techniques while maintaining a steadfast commitment that has profoundly shaped the cultural fabric of the country.
The exhibition also provides a comprehensive overview of Pubblicità Progresso’s activities, capturing its philosophy, techniques, and creativity. It showcases how, over the years, Italy’s top professionals have devoted their time and expertise to crafting successful social campaigns.
The exhibit is divided into several sections:
Introduction: Presentation of Pubblicità Progresso and the exhibition’s purpose.
Membership and Commitment: Highlighting the contributions of member organizations.
How a Campaign is Born: Covering theme selection, evaluations, design, production, dissemination, and impact.
Campaigns Through Time: Showcasing campaigns created from 1971 to the present day.
