GrandPrix advertising strategies

Monday 26 May 2014

The GrandPrix Advertising Strategies, Italy’s most prestigious award in the field of branding and communication, has reached its 26th edition.

Celebrating Italian excellence in communication, culture, and institutions, the event highlights the powerful fusion of strategic and creative thinking, delivering extraordinary results.
Milan, known for its role as a hub of innovation and creativity, will showcase the best in advertising. The city is set to celebrate the outstanding work of agencies, mirroring the commitment seen at major international festivals. With a global perspective and a focus on local excellence, Milan reinforces its position as the capital of brand strategy.
The GrandPrix ceremony will take place on Wednesday, May 29, at the prestigious Teatro Nazionale in Milan. The event will host an audience of 2,000 people and will also be broadcast live via web TV.

A key aspect of this event is its emphasis on how advertising can serve as a tool for promoting social and charitable initiatives. In light of the success of previous editions, GrandPrix and the Pubblicità Progresso Foundation are renewing the Pubblicità Progresso Social Award for 2013. This award offers a significant opportunity to give visibility to social messages and initiatives, underscoring the impact of socially responsible advertising.