Event & Exhibitions

The GrandPrix Advertising Strategies, Italy’s most prestigious award for branding and communication, is in its 26th edition.

As a showcase for Italian excellence in communication, culture, and institutions, the GrandPrix celebrates the fusion of strategic thinking and creative work. Milan, with its dynamic scene, is the perfect setting to present the best in advertising. The city not only celebrates the work of agencies but also embraces the international vision of great festivals, keeping a strong focus on the local territory. Milan is positioned as the capital of brand strategy.
The GrandPrix awards ceremony will be held on Wednesday, May 29, at the prestigious Teatro Nazionale in Milan, in front of an audience of 2,000 people. The event will also be broadcast live via web TV.

A key aspect of the event focuses on how advertising can be a tool for visibility and promotion of social and charitable activities. Following the success of previous editions, the GrandPrix and the Pubblicità Progresso Foundation will once again present the Pubblicità Progresso Social Award, which provides significant exposure for social messages.