Il drago verde si veste, in collaborazione con MM
Friday 15 April 2016
An Open Day will be held on Friday, April 15, starting at 5:00 PM at Via Del Vecchio Politecnico 8. The event is organized by MM to highlight the results of the first stage of the campaign “Il Drago Verde si veste,” created in collaboration with Pubblicità Progresso, NABA, and DOMUS.
“Il drago verde si veste” is a project launched between MM and students of the Master of Arts in Design at NABA. The students were invited to redesign the 481 public fountains (vedovelle) in Milan with a fresh and original approach, while still preserving the tradition of one of the city’s historical symbols. The winning prototype will be realized.
To support the initiative, which aims to raise awareness of the importance of water, a series of videos will be produced featuring the fountains of Milan as the focal point.
