Event & Exhibitions

This initiative is part of the activities of Fondazione Pubblicità Progresso focusing on environmental awareness and the respectful use of our planet’s resources, inspired by the #CiRiesco campaign. The event will reflect on one of the most important and precious resources available to us: water.

Building on the goals set by the United Nations for 2030, the focus will be on SDG No. 6, dedicated to ensuring equitable access to drinking water for all inhabitants of the planet.

Through various thematic contributions, the event will explore the topic in-depth and encourage reflections spanning different perspectives.

Enrico Giovannini, president of ASVIS – Alliance for Sustainable Development, will focus on Goal 6; Msgr. Trafny will share Pope Francis’s recent thoughts on the topic; Davide Arduini will share data from a survey on citizens’ experience of public water; Silvia Bellinzona will update us on the state of Lombardy’s water supply; representatives of the two water management companies for Milan and its Province (MM and CAP) will discuss their respective working methods; Antonello Ciotti will address the topic of plastic bottle recycling; Alfredo Bertini will brief us on a large multinational’s approach to the sustainable use of water. Alessandro Bergonzoni will offer his unique storytelling on the topic of water. Finally, there will be a screening of a playlist of the most interesting and creative international social campaigns on the topic of water, selected from the Mediateca di Pubblicità Progresso.