#primopasso
Monday 30 November 2020 - H: 11:00
2020-2021 Campaign: Social Cohesion Let’s all take a step toward others to reduce social distances during this dramatic period for our society. Pubblicità Progresso has always been dedicated to fostering the civil growth and social cohesion of our country through media campaigns that have resonated deeply with Italians. As the Head of State says, “Trust is essential for social cohesion.” Relationships based on the principle of giving are powerful drivers of trust. Our campaign aims to counter the decline in feelings of solidarity by promoting, with a gentle tone, behaviors inspired by compassion and fraternity.
