Punto su di te: Giving Women’s Work the Right Value
Tuesday 21 July 2015
Tuesday, July 21, 2015 Casa dei Diritti, Via Edmondo De Amicis 10 – Milan
Pubblicità Progresso will present the second phase of the “Punto su di te” campaign in favor of gender equality. This phase of the campaign is dedicated to the Gender Pay Gap, the wage disparity between men and women, which, according to the European average, can reach up to 30%, while 1 in 3 women leaves their job after having their first child.
Both the commercial and the print campaign use a creative, simple, and effective approach to remind us that women’s work deserves its rightful value. For this occasion, the portal puntosudite.it, which will see a special collaboration with ValoreD during this phase, has undergone a complete redesign by Angelini Graphic Design and E-Motion Web, part of the Real Time group.
Creativity by Young&Rubicam Italia under the direction of Vicky Gitto. Video production by Bedeschi Film, directed by Claudio Gallinella. The press conference will feature:
Alberto Contri, President of the Pubblicità Progresso Foundation
Enrico Giovannini, Professor at the University of Roma Tor Vergata, former President of Istat and Minister of Labor and Social Policies
Chiara Beccalli, Sociologist and President of the Genders Center at the University of Milan
Lia Quartapelle, Member of Parliament (PD)
Mariastella Gelmini, Member of Parliament (Forza Italia)
Carolina Pellegrini, Gender Equality Adviser, Lombardy Region (NCD)
Vicky Gitto, President and Chief Creative Officer, Young & Rubicam Italia
Giovanni Bedeschi, Producer, Bedeschi Film
Carlo Angelini, President, Angelini Graphic Design
puntosudite.it
