Formazione & Università / Materials

On April 15th and 22nd, the seminar “Comunicare per Crescere” was held at the Sala Tiepolo of the Fondazione Cariplo in Via Manin 23, Milan. The seminar was entirely dedicated to operators and managers of non-profit organizations, focusing on communication and social marketing.

Non-profits and Third Sector Associations increasingly need managerial skills in various areas of expertise. Specifically, the opportunities provided by the development of social networks and the innovative environment of Web 2.0 require staff with adequate know-how in marketing and social communication. This is because all of their activities need to be effectively communicated, and good communication is crucial for helping these organizations raise funds, recruit volunteers, and promote their projects.

The brief but rich seminar was organized by Pubblicità Progresso in collaboration with Fondazione Cariplo to give young people the opportunity to enhance their skills in creating integrated communication campaigns, managing relationships, and designing unconventional initiatives.

The event was highly successful, surpassing the number of available spots within just two days, which were limited to ensure a truly interactive and effective experience.

Here are the materials presented:

1st Day – April 15, 2015

Techniques and Tools of Social Marketing
Rossella Sobrero, Professor of Public and Social Communication, University of Milan
[Download PDF]

Setting Up an Effective Communication Strategy: What Methodological Approach?
Alberto Contri, President of Fondazione Pubblicità Progresso

The Importance of Social and Market Research
Guendalina Graffigna, Director of the Center for Studies and Training, Assirm (Elena Zanella” href=”/wp-content/uploads/2021/12/ComunicareXCrescere_15.04_Zanella.pdf” target=”_blank” rel=”noopener”>[Download PDF]

2nd Day – April 22, 2015

Introduction to Unconventional Marketing and Digital PR
Rossella Sobrero, Professor of Public and Social Communication, University of Milan
ComunicareXCrescere_22.04_Sobrero Comunicare per crescere Comunicare per crescere ComunicareXCrescere_15.04_Sobrero