On Friday, November 6, the 6th Training Day took place at the Department of Philosophy and Communication at the University of Bologna. This event, dedicated to professionals in healthcare communication and information, was promoted and organized by the Information and Communication Agency of the Emilia-Romagna Regional Government, in collaboration with the University of Bologna (Department of Philosophy and Communication) and Fondazione Pubblicità Progresso, with the patronage of the Order of Journalists of Emilia-Romagna.
Here are all the materials from the event:
Health Communication and Promotion on New Media: Is it Just a Trend, or are There Scientific Evidences?
Eugenio Santoro, Istituto Mario Negri, Milan
[Download PDF]
Information vs. Storytelling: Social Fact-Checking and the Digital Journey with Disease
Cristina Cenci, Anthropologist, Founder of the Center for Digital Health Humanities
[Download PDF]
Health News, Health, and the Media in Public Service: Competent Information
Laura Berti, Medicina 33 TG2
[Watch Video][Download PDF]
Malpractice, Source Verification, Institutions, Trust, and the Spectacularization of Health Information
Maria Emilia Bonaccorso, ANSA.it Salute
[Watch Video]
Health and New Forms of Commercial Communication: Native Advertising, Branded Content, and Endorsement
Vincenzo Guggino, Istituto Autodisciplina Pubblicitaria
[Download PDF]
Communication for Prevention: Lifestyle and Social Information as Resources
Alberto Contri, Fondazione Pubblicità Progresso
[Download PDF]
Salute 2.0, the video: #InfoSalute tutti i materiali
Storify of the day: La giornata raccontata attraverso i tweet.
Storify of the day: La giornata raccontata attraverso i tweet.