Salute 2.0 – All Materials
Yesterday, the fifth training day dedicated to healthcare communication professionals took place, organized by the Information and Communication Agency of the Emilia-Romagna Regional Government in collaboration with the University of Bologna – Department of Political and Social Sciences and Fondazione Pubblicità Progresso.
The event was streamed live and followed online on Twitter using the hashtag #nuovasalute.
The most relevant tweets of the day were collected using Storify.
Here are all the materials presented during the event:
New Competencies, New Challenges: Health Literacy Today
Pina Lalli, Department of Political and Social Sciences, University of Bologna
DOWNLOAD PDF
Rethinking Communication in a Multicultural Healthcare System
Alberto Colaiacomo, Head of Communications, Caritas Roma
DOWNLOAD PDF
Aspects and Methods of Representing Health Topics in Italian and European News Broadcasts
Stefano Mosti, President, Osservatorio di Pavia
DOWNLOAD PDF
Advertising, Fiction, and New Media: Strategies for Communicating Health
Alberto Contri, President, Fondazione Pubblicità Progresso
[Watch Video – Fiction for Organ Donation]
Self-Regulation, the Jury, and the Deceptiveness of Some Communications Between Promoting Healthy Lifestyles and Health Marketing
Vincenzo Guggino, Secretary General, IAP
DOWNLOAD PDF
Communication, New Technologies, and Healthcare Services: The Case of Quebec
Regis Barondeau, Social Media Specialist – Canada (Video Intervention)
[Watch Video]
[Download PDF]
Watson, Artificial Intelligence Serving Healthcare
Fabrizio Renzi, Director of Technical Innovation, IBM Italy
DOWNLOAD PDF
Research and New Technologies: “Fifth Element” – A Platform Connecting Doctors, Families, and Autistic Patients to Create Innovative, Customized Therapy Paths
Matteo Valoriani, Engineer
DOWNLOAD PDF
