The POLIMI Design School Interviews Sustainability Experts
Fondazione Pubblicità Progresso presents a series of video interviews with sustainability experts, produced by students from the Multimedia Communication course at Politecnico di Milano, led by Professor Marisa Galbiati.
The visual communication project lab provided second-year students of the Communication Design Bachelor’s degree (School of Design, Politecnico di Milano) with the opportunity to gain hands-on experience in the audiovisual sector, considering the constraints of a correct corporate communication strategy (Movie design).
The theme of the project was to conduct video interviews with key figures in the fields of sustainability, sobriety, and solidarity—topics that underpin the new Pubblicità Progresso campaign (www.ciriesco.it). Tackling this theme meant that students developed a dual competence: one related to social communication and the other technical-linguistic for audiovisual product development.
The video interviews, which were produced using various formats, aim to showcase best practices developed at the theoretical-conceptual level (interviews with Anselmi, Cantoni, Mattiucci, Mercalli), at the entrepreneurial level (interviews with Bassetti, Gulli, Pereno, Schiona), and at the associative level (interview with Segrè).
The nine student groups (composed of 5-6 people) approached the project following a methodology that included: Analysis of the company/person to be interviewed (analysis of values, philosophy, production, including international contexts)
Initial contact with the interviewee
Exploration of audiovisual formats that include interviews
Study of case histories and languages used in similar cases
Identification of the appropriate tone of voice consistent with the identity of the company/individual
Writing the script, creating the storyboard, visual treatment, and stylistic choices
Conducting the interview, editing, and finalizing (pre-production, production, post-production)
The video interviews, each unique, successfully captured the individuality of the interviewees in relation to their context, leveraging their strengths and weaknesses, while respecting the personalities involved. They provide an insightful map of sustainable thinking and practices in Italy.
ere is the YouTube playlist featuring all nine interviews with sustainability, sobriety, and solidarity experts:Paolo AnselmiPaolo BossettiSonia CantoniVitto GulliLuca MercalliLuca MattiucciLuca PerenoAndrea SegrèGino Schiona
Professor Marisa Galbiati: Full Professor at the School of Design, Politecnico di Milano, where she teaches Multimedia and Audiovisual Communication. She focuses on creative communication strategies applied to different contexts and the design of transmedia communication systems in urban contexts. he is also the director of several master’s programs: Brand Communication, Art Direction and Copywriting, and Digital Strategy, at Polidesign, the Consorzio of Politecnico di Milano.
