Pubblicità Progresso. Social Communication in Italy
Pubblicità Progresso.
Social Communication in Italy
R. Bernocchi, R. Sobrero
RAI-ERI, 2011 – 360 pages
This publication aims to provide information, insights, and suggestions not only for those who wish to learn more about the Pubblicità Progresso Foundation but also for those who are interested in understanding how social communication has evolved in Italy.
The volume, which recounts the campaigns and activities of Pubblicità Progresso, also presents the evolution of society and communication in Italy. It is a comprehensive tool that fills a gap in the Italian landscape on the subject. The book offers a thoughtful analysis of how the country has changed over four decades, with a vivid portrayal made even more dynamic thanks to contributions from some of the key figures of the period.
It is much more than a report on past achievements; it is a commitment to the future, ensuring that Pubblicità Progresso remains a constant presence. An appendix includes profiles of the most important campaigns carried out by Pubblicità Progresso.
The preface is written by Giorgio Napolitano, with contributions from Giuseppe De Rita, Michele De Lucchi, Carlo Petrini, Salvatore Veca, and Stefano Zamagni, among others.
“This foundation represents an excellent example of how Italy can offer well-founded reasons for international appreciation, presenting a positive image of itself. Pubblicità Progresso can be considered, and has often been called, ‘a unique case in the world.’ Nowhere else can we find a foundation dedicated to social issues with participation from the major components of the national communication chain. Over the years, Pubblicità Progresso has thus become synonymous with social communication.” – Hon. Giorgio Napolitano.
