The Importance of Giving
Social Communication Series – Volume II
Pubblicità Progresso, 2014 – 75 pages
In partnership with Corriere Sociale
With the support of Fondazione Cariplo
Edited by Rossella Sobrero
Introduction by Alberto Contri
With contributions from: Valentina Rita Andolfi, Paolo Anselmi, Alessandro Antonietti, Stefania Antonioni, Marco Binotto, Nicoletta Bosco, Stefano Cesana, Asia D’Arcangelo, Eliseo Di Lecce, Sofia Pergami Feroldi, Alessandro Fiori, Marisa Galbiati, Marco Lucchini, Elena Miani, Giangi Milesi, Desirèe Rega, Francesco Sacchetti, Rossella Sobrero, Salvatore Veca, Stefano Zamagni.
This volume offers reflections on the different interpretations of the concept of giving, the connection between giving and social capital, and the relationship between giving and the economy. It also explores the role of social communication, which, among its functions, includes stimulating acts of giving—a crucial act that should be lived consciously, from monetary donations to giving time and even a part of oneself.
The publication is divided into four sections: the value of giving, tools for promoting donations and the culture of giving, the perspective of beneficiaries, and reflections and contributions from the professors of the Athena network.
