AIDS: Never Let Your Guard Down
In 1987, Pubblicità Progresso was the first to air a commercial about correct information regarding AIDS, also concerned with limiting the growing psychosis of social exclusion of the infected.
In collecting the best campaigns in the world in the Pubblicità Progresso Media Library, it has been realized that today, to put the topic back on the agenda, irony is increasingly used to shake indifference. Here are some examples:
1987 – Corretta informazione sull’AIDS| Pubblicità Progresso2005 – Vibrators | AIDES2007 – Free hugs | Institut National de Prevention & d’Education pour la Santé (INPES)2008 – Rebel penis | MTV2012 – Places (For Man) | The HIV Foundation / AIDS council2012 – Places (For Women) | The HIV Foundation / AIDS council
