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The essence of Roche Italia. This is what we asked 8 young visual arts students to represent in a video, celebrating Roche Italia’s 120 years of history as well as our commitment to the future. A contest promoted by Roche in collaboration with Pubblicità Progresso, culminating in the awarding of participants during the latest Festival of Social Communication in Milan.
CONGRATULATIONS TO THE WINNER, DAVID MONZA from NABA Milan!
Below is the list of participants selected by the internal commission of Pubblicità Progresso:
David Monza
Francesco Soliani
Federica Califano
Stefano Scagliarini
Mattia Zironi
Alessandra Majoli
Francesco Antonio Mondini
Vittoria Maiolo
“120 years is a significant milestone for Roche Italia and a unique moment to look back and celebrate the journey we’ve taken. That said, we had no intention of focusing solely on the past. Doing so would have meant missing an excellent opportunity to demonstrate the drive and enthusiasm that make Roche Italia what it is. More importantly, looking backward would have betrayed the most profound and authentic spirit of Roche: a clear-eyed, passionate, and courageous drive toward the future.” – Roche Italia
WATCH THE VIDEOS CREATED BY THE 8 STUDENTS