BREAKING DOWN THE FIREWALL OF DISINTEREST IN WOMEN’S INCLUSION, WITH EQUALITY HACKING
Our 2023 campaign, EQUALITY HACKING, focused on the role of women in social cohesion, is still on air.
Today, it’s difficult to truly engage people when talking about gender equality. Therefore, we have “hacked” some television content that is dear to Italians of different generations.
Since 1971, through our advertising campaigns, we have promoted behaviors inspired by brotherhood, solidarity, and sharing.
Deep changes in values and behaviors are needed.
t is, in fact, evident to everyone, the scarce presence of women in decision-making processes in institutions, organizations, and companies.
You can watch our two campaigns by clicking on these links
🤝🏻 he campaign is signed by the advertising agency Different, with the contribution of the Cariplo Foundation and the valuable collaboration of Eleonora Daniele, Fabio Caressa, and Baffogram.
