CHOOSE THE UNIVERSITY
Press Release Advertising Progress – CHOOSE THE UNIVERSITY
From today, Saturday 15 February, our “Choose the University” campaign will be on-air!
We have always supported the Italian university system, in collaboration with CRUI, and have carried out this initiative to promote the importance of university studies.
The main objective is to encourage secondary school students and their families to consider the value of university, not only as an educational opportunity, but also as an experience of personal, civil and social growth.
Credits:
Creative Agency: Cernuto Pizzigoni & Partners
Head of Innovation: Luca Oliverio
Creative Direction: Roberto Pace
Senior Copywriter: Silvia Basile
Production Company: Amarena Pictures
Director: Alessandro Merletti de Palo, Giovanni Caloro
DP: Giacomo Marchetti
