NEWS

The new creative idea was born with the aim of renewing and consolidating the values of solidarity, sobriety, and solidarity, using a tone of voice different from the purely institutional one. The mood of the campaign is, in fact, more ironic, fun, and “comic”: a fresh language that approaches and involves even the younger generation.

From here was born the CIRIESCO SQUAD, an original and very hilarious action team composed of 4 characters who embody the values of sustainability, a rapid intervention group that materializes when incorrect behaviors occur.

An “eco-team” dedicated to action, which does not denigrate but helps,does not destroy but builds virtuous behavior, with a “protective” attitude towards the target. Because everyone makes mistakes, out of distraction or bad habits, but it takes very little to change them into a virtuous gesture, which helps ourselves and preserves our future.