NEWS

“120 years is a significant milestone for Roche Italia and a unique moment to look back and celebrate the journey we’ve taken. That said, we had no intention of focusing solely on the past. Doing so would have meant missing an excellent opportunity to demonstrate the drive and enthusiasm that make Roche Italia what it is. More importantly, looking backward would have betrayed the most profound and authentic spirit of Roche: a clear-eyed, passionate, and courageous drive toward the future.” – Roche Italia

Roche Italia, in collaboration with Fondazione Pubblicità Progresso, of which it is a supporting member, launches the contest: “Roche, by the side of Italians for 120 years“. The contest is aimed at students enrolled in a degree course at visual arts academies in the Lombardy region who have obtained a diploma from these institutions in the academic years 2015/2016/2017, who wish to use their ideas and creativity to tell the story, through the eyes of young people, of a company celebrating an important anniversary.
The goal that Roche and Fondazione Pubblicità Progresso aim to achieve through the contest is to bring the new generations closer to an important company in the Lombardy region, which, with its history and values, has been operating for 120 years with particular attention to sustainability issues.

PHASE 1 – 30/08 – 30/09 – REGISTRATION OPEN
PHASE 2 – 4/10 – 6/10 – SELECTION AND COMMUNICATION OF SELECTED PROFILES
PHASE 3 – BY 13/10 – Training day and briefing at the ROCHE Italia headquarters
PHASE 4 – 23/11 – SUBMISSION OF WORKS
PHASE 5 – 28/11 – AWARD CEREMONY

Participants can submit their application by filling out the Registration Form (here on the side), sending their CV and portfolio by no later than September 30, 2017. The complete Contest Regulations can also be consulted on the website. Fondazione Pubblicità Progresso will select the curricula sent by the Participants, selecting 8 finalists, who will be able to access the actual creative phase of the Contest (the “Selected Participants”). Each Selected Participant will compete personally in the Contest, although they may be supported by a work group for the purpose of participation.
To participate in the Contest, each Selected Participant must create a web video of a maximum duration of 120″, from which the profiles of excellence of Roche emerge through the goals achieved to date, the challenges of the future, the world record for investments in research and development activities, emphasizing the proximity to Italians for 120 years as well as the constant sensitivity to the issue of sustainability.

All Selected Participants will receive a contribution of €800, to support the costs necessary for the creation of their video. The award ceremony will take place during the Social Communication Festival, organized by Fondazione Pubblicità Progresso in November 2017. The winner of the Contest will receive a MEDIA WORLD (MEDIAMARKET S.p.a.) purchase voucher worth €2,000, for the purchase of materials useful for carrying out their profession.