Discovery becomes a new partner of Pubblicità Progresso
Discovery has formalized its membership in the Pubblicità Progresso Foundation.
Pubblicità Progresso President Alberto Contri commented on the new partner’s entry: “We are convinced that the dynamism shown by what has become the third largest television network in Italy will also prove positive for social communication. It is not irrelevant that a company managed and animated almost entirely by women joins Pubblicità Progresso in time to disseminate and support the activities of the second year of “Puntosudite”, the cross-media campaign in favor of gender equality.”
“At Discovery Italy, attention to social issues has always been an integral part of the company culture,” said Alessandro Araimo, Chief Operating Officer Discovery Southern Europe. “Our entry into one of the most active entities in the social sector represents an opportunity to strengthen our commitment to giving visibility to issues such as diversity, useful to raise public awareness.”
