Facebook becomes a new member of Pubblicità Progresso
Facebook has formalized its membership in the Pubblicità Progresso Foundation.
Pubblicità Progresso President Alberto Contri commented on the new member’s entry: “With the entry of Facebook as a member, the Pubblicità Progresso Foundation further broadens its scope of action thanks to the support of new media such as social networks, capable of reaching a young audience that loves to discuss and reflect.
By integrating traditional and new media, Pubblicità Progresso’s social communication projects will be increasingly effective and efficient.”
“Facebook’s membership in Pubblicità Progresso confirms our commitment to becoming an increasingly effective tool for social communication,” said Luca Colombo, Country Manager of Facebook Italy. “Facebook was born with the goal of giving people the power to share and make the world more open and connected: we are happy to be able to work together with the Foundation to support, through our tools, the dissemination of important social messages to the 25 million Italians who access our platform every month.”
