FOUNDATIONS: an immense Italian asset
Rome, September 8, 2016.
What is essentially the vocation of banking foundations? An animated video, created by Acri in collaboration with Pubblicità Progresso, tries to tell it, without retracing their history, but simply illustrating their role in today’s reality. It lasts just fifty seconds and has been online since September (http://unimmensobeneitaliano.acri.it), on the occasion of the launch of the fourth European Foundations Day, which will be celebrated throughout Italy on Saturday, October 1st.
The agile and fresh pencil of Michel Fuzellier – former president of Asifa Italia (Association Internationale du Film d’Animation) and in 2016 winner of the Cartoons on the Bay Career Award – traces with a few signs the dynamic presence of Foundations in the territories. <<Guzzetti, president of Acri – evokes their ability to become social activists, mobilizing and interconnecting networks of public and private commitment, to achieve common goals of social interest>>
But what would happen if banking foundations did not exist? We would lose what the creatives of Pubblicità Progresso (its president Alberto Contri, with Roberto Fiamenghi and Andrea Concato), pro-bono authors of the campaign, together with the Acri Communication Area, have defined “An immense Italian asset”, the payoff of the entire communication initiative. Hashtag: #unimmensobeneitaliano.
“Banking foundations support those who do good and encourage the germination of good. They support volunteering and all entities, organizations and networks capable of collaborating and realizing together good and beautiful things for the territories and for the country” says the video, which continues going into detail: “projects in the field of education, social, cultural, environmental and research. Initiatives that add quality to the life of each of us. And donations since 2000 have been 20 billion euros. You got it right”. How many projects have been supported with these resources!
The communication campaign also proposes an online map linked to the video – navigable and zoomable on the single region, shareable on social networks and accessible also on smartphones and tablets – which welcomes a selection of the most representative projects of the Foundations, each identified by a geolocation icon placed in the area where the project was realized. And then there are the images for the tabular advertising: the overall one and the one that focuses on the main areas of intervention. The following are the slogans:
1. Banking foundations – Encourage the germination of good;
2. Art and culture – A passion with ancient roots;
3. Children, elderly, people in difficulty – At the center of our social commitment;
4. Communities, environment, territory – To improve the places where we live;
5. Innovation and research – A vocation written in our DNA;
6. School and training – The look at the protagonists of the future.
