Google Italy has formalized its membership in the Pubblicità Progresso Foundation.
Google Italy has formalized its membership in the Pubblicità Progresso Foundation.
Alberto Contri, president of Pubblicità Progresso, commented on the entry of the new member as follows: “Google’s entry into Pubblicità Progresso coincides with a time of great change in advertising communication, including that of a social nature. In 1971, when Pubblicità Progresso was born, the most important media were print, posters, and public television. Then commercial television was added, and then the internet.
Today, with the great development of social media, integrating communication between traditional and new media becomes a daily challenge. The fact that Google has decided to join as a proactive partner is a very important signal for social communication.
proactive partner is a very important signal for social communication.
The first collaborative initiative between Google and the Foundation is the campaign to promote gender equality, “Punto su di te,” which highlights the tools available on Google platforms for reporting content that is considered inappropriate.
“We are pleased to join Pubblicità Progresso,” said Giorgia Abeltino, Director of Public Policy, Google Italy. “Through our participation, we aim to contribute to the dissemination of knowledge about the opportunities offered by the internet and to education for its responsible use.”
