#ILSOCIALECOMUNICA: The Best International Social Ads
On Friday, June 1, 2018, from 10:30 AM to 1:00 PM in the Sala Arazzi at RAI Headquarters in Rome, Via Mazzini 14, the event #ILSOCIALECOMUNICA will take place. Organized by Fondazione Pubblicità Progresso and RAI in collaboration with Cittadinanzattiva, the event is part of the Festival dello Sviluppo Sostenibile by ASVIS 2018.
Fondazione Pubblicità Progresso, a pioneer in sustainability campaigns, has been an active member of ASVIS for three years. Its comprehensive campaign on sustainability topics, available at www.ciriesco.it, underscores this commitment.
RAI, one of the founding members of Pubblicità Progresso since 1971, enthusiastically hosts #ILSOCIALECOMUNICA as part of the ASVIS Festival, welcoming high school students from Liceo Talete in Rome and university groups with their professors to the Sala Arazzi.
What to Expect
Attendees will experience a curated video showcase of the best international social ads, focusing on the UN Sustainable Development Goals (SDGs). The topics span education, environment, and human rights, featuring:
Over 50 audiovisual productions.
Highlights ranging from the first silent social film of 1920 to the latest unconventional campaigns.
This event celebrates creativity, featuring exceptional directors, stunning cinematography, and cutting-edge multimedia projects, all sourced from the Pubblicità Progresso Mediateca—a collection of 3,000 outstanding examples of international social communication.
The Mediateca, a one-of-a-kind resource, offers benchmarks and inspiration to Italian third-sector professionals and institutions. It has significantly contributed to the improvement of Italian social communication, steering it away from outdated rhetoric toward diverse and innovative narratives widely adopted abroad.
Free Resources
The Mediateca is available for free online at www.pubblicitaprogresso.org, alongside the Spot&Social section, which provides detailed commentary on over 100 social and Corporate Social Responsibility campaigns.
This event represents a valuable opportunity for participants to explore the best in global social communication, fostering inspiration and growth in Italian initiatives.
Limited seating – Advance registration required via email at info@pubblicitaprogresso.org.
