IX International Conference on Social Communication – Proceedings
“The widespread representation of the female body as a consumer good reinforces misguided possessive attitudes towards women. It is therefore appropriate that women be represented with sobriety and dignity in the media, as Rai has committed to doing.”
This was stated by the President of the Republic, Giorgio Napolitano, in a message sent to the President of Pubblicità Progresso on the occasion of the IX International Conference on Social Communication – which took place on November 18 in Milan at IULM University – titled The Value of Diversity. Towards a new gender culture.
In 2013 – the European Year of Active Citizenship – Pubblicità Progresso’s commitment is to contribute to the promotion of a gender-sensitive culture with the aim of initiating a profound cultural change that is essential for the social and economic growth of our country.
Below are all the materials from the Conference:
Message from the President of the Republic, Giorgio Napolitano
LEGGI IL MESSAGGIO
Video speech by Maria Cecilia Guerra, Deputy Minister of Labour and Social Policies
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Valuing gender diversity | Keynote address
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Three women, three protagonists of change Malala Yousafzai (Pakistani student and activist, Nobel Peace Prize nominee) Maria Miller (UK Minister for Equality) Joyce Banda (President of Malawi)
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Complementarity vs discrimination: the opinion of Italians Simona Beltrame, Vice President Istituto Piepoli
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Towards direct involvement of Italian women in social communications on their role Marco Lombardi, President Young&Rubicam Italia and professor at IULM University
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Presentation of the Punto su di te campaign by Pubblicità Progresso Vicky Gitto, EvP, Executive Creative Director, Young&Rubicam Group
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Presentation of the Punto su di te music contest Mario Lavezzi, songwriter, singer-songwriter and record producer
SCOPRI IL CONCORSO
The future as seen by women | Reflections, testimonies, stories for a better tomorrow Marina von der Heyde, Executive Director Consejo Publicitario, Argentina
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Peggy Conlon, President Advertising Council, USA
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Lorella Zanardo, activist, writer
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Patrizia Zappa Mulas, actress and writer
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Work, representation, leadership: how much does it cost not to value diversity?
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Hosted by Alessia Maccaferri, journalist Nòva24, Il Sole 24 Ore Participants: Giovanna Maggioni, General Manager UPA – Francesco Morace, sociologist, founder Future Concept Lab – Roberta Cocco, Director of Social Responsibility and National Development Projects, Microsoft Italia – Claudia Parzani, President valore D and Partner at Linklaters
Valuing creativity: the Creative for Good project George Perlov, George Perlov Consulting
Awarding creativity, commitment, and innovation Winners of the On The Move 2013 contest
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Using gender glasses Vincenzo Russo, coordinator Behavior and Brain lab IULM
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The role of information between old and new stereotypes Katharina Kort, Deputy Managing Director Association
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Gabriella Cims, promoter of the Women and Media Appeal Elena Loewenthal, journalist and writer
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Francesca Panzarin, blogger Womenomics.it
The role of communication: campaigns from around the world Screening of international commercials and videos
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Stereotypes and prejudices: are gender glasses enough?
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Hosted by Simona Tedesco, director Leiweb Participants: Vincenzo Guggino, Secretary General IAP – Francesca Zajczyk, professor at Università Milano Bicocca – Donatella Martini, President DonneInQuota – Romina Guglielmetti, lawyer
