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The White Paper of the Progress Advertising Foundation LIGHTS AND SHADOWS OF DIGITAL PROGRESS represents the editorial space within which experts participate, with their contributions, in the transformation of the ideas of Progress into new social architectures and concrete actions.
In the current context, characterized by the rapid spread of new technologies and artificial intelligence, the role of the Foundation takes on even greater importance. The organization is called upon to constantly strive to innovate its languages and communication tools to face the challenges of digitization and ensure real social inclusion. Pubblicità Progresso is the aggregator and incubator of new ideas, for the creation of a better shared future, with a particular focus on its three thematic areas: Environment, Soul and Art.
The authors are:
Andrea Farinet – Brunella Spiezia – Davide Arduini – Claudia Segre – Serena Fasano – Franco Meroni – Donatella Sciuto – Ernesto Ciorra – Andrea Albanese – Andrea Granelli – Stefano Quintarelli – Daniela Muradore – Kazuo Inumaru – Marco Morganti – Fabrizio Volpato – Massimo Mamoli – Serena Fumaria – Pietro Panepinto – Paolo Lorenzoni – Paola Proserpio – Luigi Ferini Strambi – Raffaele Ferri – Letizia Lo Presti – Vittoria Marino – Giulia Carpaneto.
This is the second edition, July 2025, of a series of e-books that will be supplemented, periodically with new articles, by anyone who wishes to contribute to improving our civil society.
The White Paper becomes an Open Paper.