Lights, Camera, Drive: The 2016 Winners
On Friday, April 8, 2016, the final event of the 9th edition of Ciak si [guid]a, the Road Safety Film Festival organized by the Milan Local Police and aimed at all schools in Italy, took place at the Dal Verme Theater.
The organization was curated by the Communication Projects Office with the collaboration of the Road Education Office and was aimed at primary, secondary and upper secondary schools throughout the national territory. The competition took place within the framework of the “Insieme” project of the National Road Safety Plan of the Ministry of Infrastructure and Transport and the Lombardy Region. The aim was to raise awareness among the new generations about the correct behavior to be observed on the road through multimedia technologies that allow the expression of creative, communicative and technical skills.
Special Pubblicità Progresso Award The special Pubblicità Progresso Foundation Award was conferred to “Attraversare la strada è una cosa seria” created by the Fifth E Class of the Leonardo da Vinci Primary School in Milan,
“While mothers and fathers often worry, with strict and peremptory tones, about educating children to cross the pedestrian crossing, here is a commercial that wants to teach the same thing through play. A cheerful and serene commercial, which sees as protagonists the same recipients to whom the message is addressed. A commercial that, despite talking about a very serious and important topic, does not frighten but on the contrary arouses curiosity and convinces: for the naturalness with which it is realized, for the quality of the images, for the communication strategy that leads to a simple habit to imitate. Contrary to popular belief, good social behaviors are not just “sacrifices“. You can also learn from fifth graders.”Alberto Contri, President of Pubblicità Progresso
The complete ranking of the winners of this 9th edition: Upper Secondary
“La posta in palio” secondary school II° degree at Liceo Artistico Amedeo Modigliani, Giussano MB”Rewind” secondary school II° degree + special Contralco award to ISI specialized for the deaf Antonio Magarotto, Turin”Phone addicted” secondary school II° degree + special Giffoni Experience award to Liceo Artistico Paolo Toschi, Parma
“Non lasciarti sfuggire la vita dalle mani” special award Road Education Office School of the Milan Local Police Corps at ITCS Erasmo da Rotterdam, Bollate MI
Lower Secondary
“Le sette vite di un gatto” lower secondary school at IC Alda Costa-Scuola Mirabello, Vigarano Mainarda FE”Fermati in tempo” lower secondary school at IC Laura Lanza Baronessa di Carini, Carini PA”Face time” lower secondary school + special award Federazione Italiana dei Cineclub at IC Paolo Frisi-Scuola Aldo Moro, Cerro al Lambro MI
Primary
“Attraversare la strada è una cosa seria” primary school + special award Pubblicità Progresso Foundation at IC Leonardo da Vinci Milano”Disco crash” primary school at IC Laura Lanza Baronessa di Carini, Carini PA”Rap della strada” primary school at IC Sondrio Centro-Scuola Francesco Saverio Quadrio, Sondrio
All the videos in the competition are available on the YouTube channel of the Milan Local Police.
