Master Class on Communication and Social Innovation – Proceedings
A keen and curious audience, particularly interested in the latest developments in social media management, attended the Master Class on Communication and Social Innovation: strategies and tools for the social – which took place on October 27 in Milan at the Centro Congressi Fondazione Cariplo.
Below are all the materials from the Masterclass:
Time has come out of its hinges. Evolution of communication in the era of liquid society Alberto Contri, president of the Pubblicità Progresso Foundation
More social on social media: the importance of the web in integrated communication strategies Roberto Bernocchi, advertiser Armando Testa
Google and non-profit: methods and tools for effective communication Simona Panseri, director of communication and public affairs Google for Italy
Facebook for social good: tools and tips Laura Bononcini, head of institutional relations Facebook Italy Francesca Savoldi, Agency Partner Facebook Italy
From unconventional marketing to digital PR: how to manage online reputation Rossella Sobrero, president of Koinètica and board member of the Pubblicità Progresso Foundation
