NEWS

The event “What Ideas of Progress?” took place at the Salone d’Onore on May 21 and featured speakers who discussed new ideas to address problems, risks, and opportunities related to the environment, behaviors, and art.

Pubblicità Progresso marked its 50th anniversary with a celebration held today, Saturday, May 21, at the Triennale di Milano. The event, “What Ideas of Progress?”, was hosted at the Salone d’Onore and featured speakers engaged in discussions about new concepts of progress. The event was streamed live on the Pubblicità Progresso Facebook page.

The Discussion

The event provided an opportunity to address issues, risks, and opportunities related to the environment, behaviors, and art. It also delved into the topic of social cohesion, with a particular focus on the role of women. The concluding part of the initiative centered on the relationship between emotions, art, and communication in a complex era like the one we are living in. Attendees included authorities, institutional representatives, journalists, and prominent figures from Italy’s civil, social, and scientific communities. The event was organized in collaboration with 9PM.

Farinet: “The Crisis Is Structural, We Propose New Ideas and Paradigms”

“Environmental catastrophe, pandemic, health crisis, war in Europe. Only 8.2% of the world’s population lives in a fully democratic regime,” declared President Andrea Farinet. “Are we certain we’ve taken the right paths? Isn’t it time to consider new ideas of progress? The Great Contradiction of post-industrial society is evident to all.”
According to Farinet, the crisis we are experiencing “is now structural, which is why new ideas and new cultural and value-based paradigms are necessary. This meeting is particularly stimulating due to the depth, diversity, and expertise of the contributions presented. In the coming years, our country will face several major challenges, summarized in six central issues: social, economic, women’s, youth, southern, and legal.”
The Pubblicità Progresso Foundation accepts this challenge and “presents itself as a ‘container/facilitator’ of new ideas, operating independently, autonomously, with authority, and without religious, political, or partisan affiliations. We advocate for constructive dialogue and intercultural exchange.”

Milesi: “Human Dominance Is Multiplying the Risks of a Great Extinction”

Vice President Giangi Milesi added: “Fifty years ago, when our Foundation’s name was chosen, ideas of progress were defined by an almost blind faith in science and technology. Twenty years later, at the Rio Earth Summit, Commander Cousteau sounded an alarm: humanity risks heading toward a sixth great extinction. The United Nations Conference declared that economic development must be sustainable.
Today, we are in the Anthropocene, the era of humanity’s vast expansion. Human dominance is multiplying the risks of a great extinction. While the dinosaurs were blameless, the risk of our extinction would not come from the sky but from self-destruction. War, pandemics, global warming, and food crises compel us to redefine the meaning of progress.”