PUBBLICITÀ PROGRESSO TURNS 50
Since the 1970s, it has supported Italy’s libertarian and democratic growth as an aggregator and facilitator of social progress. The milestone was celebrated at the Triennale di Milano.
Over the decades, Pubblicità Progresso has evolved significantly. How and to what extent? These questions are answered in interviews with Rossella Sobrero, President of the Italian Public Relations Federation; Giovanni Parapini, Director of Rai Sociale; and Andrea Farinet, President of the Pubblicità Progresso Foundation.
By Valentina Fizzotti
