RAISING AWARENESS OF HEARING PREVENTION AND TREATMENT WITH THE CAMPAIGN “INCREASE THE VOLUME OF LIFE!”
Starting today, Pubblicità Progresso’s campaign to raise awareness of hearing prevention and care is on-air.
Creating a culture of prevention and hearing care to fully experience everyday life and life’s pleasures. This is the goal of the “Turn Up the Volume on Life” campaign by Pubblicità Progresso, created and produced by the agency P&Co, thanks to the collaboration of Confindustria Dispositivi Medici, a supporting member of the Foundation.
The commercial, airing from today, March 1, until the end of April on major public and private television channels, will be previewed during the Hearing Marathon. This initiative celebrates World Hearing Day, which is observed globally on March 3 and promoted by the World Health Organization (WHO).
“This awareness campaign, with its ironic and lively language, was born from the desire to make people reflect on the importance of checking their hearing to improve socialization among people. The deliberately cheerful tone highlights how hearing well leads to greater well-being for oneself and others. Pubblicità Progresso has always been committed to the well-being and prevention necessary for the health of Italians.” This is what our president Andrea Farinet affirms.
