Recommended Readings
Pubblicità Progresso continues to accompany you, suggesting some interesting readings on gender equality and other topics.
Like the free ebooks in the collection that our Foundation has created in partnership with Corriere Sociale, with the aim of contributing to the ongoing reflection on social communication and its tools. A collection born from a collective effort as it involves the participation of Athena professors, the network to which professors from various Italian universities have adhered. A series of volumes to which other experts have been invited to participate, according to the different topics, able to bring different points of view.
The first volume, downloadable for free from our website, was dedicated to the valorization of gender diversity, the role of women in society, and their representation in the media. A theme to which Pubblicità Progresso has dedicated Punto su di te, its latest campaign.
As is well known, in our country the audiovisual communication that passes through screens still offers today an often rigid and outdated vision of gender identities: an objective limit that slows down the cultural development of society. Furthermore, advertising is still accused of sexist use of the female image, of representing women predominantly in caregiving activities and of not being able to recognize their changed role in society. For Pubblicità Progresso, it is important to demonstrate that communication, even commercial communication, when used correctly, is a powerful tool for social and cultural development.
When communication is gender-aware: Free ebook dedicated to the theme of valuing gender diversity, the role of women in society, and their representation in the media. DOWNLOAD PDF
Other free ebooks:
Sustainability, Sobriety, Solidarity. New goals for communication:
The importance of giving: Free ebook dedicated to the theme of the importance of giving in its many interpretations. DOWNLOAD PDF
Another proposal is “Spot&Social”, the column curated by Alberto Contri, president of the Pubblicità Progresso Foundation, on Key4biz.it, an online daily newspaper on the digital economy and the culture of the future, directed by Raffaele Barberio.
The purpose of this bi-weekly appointment is to illustrate one or more advertising campaigns of particular social interest taken from the Pubblicità Progresso Mediateca, with an analysis of languages, creative proposal, and direction, in light of current events.
