NEWS

The Initiative was Carried Out as Part of Fondazione Pubblicità Progresso’s Activities on Environmental Awareness and Respect for the Planet’s Resources, Inspired by the #CiRiesco Campaign
The event focused on one of the most essential and precious resources available to us: water.

Building on the goals set by the United Nations for 2030, the focus will be on SDG No. 6, dedicated to ensuring equitable access to drinking water for all inhabitants of the planet.

Through a series of thematic presentations, the topic was examined in a detailed and comprehensive manner, aiming to encourage reflections that touch upon various fields.

Enrico Giovannini, President of ASviS – Alleanza per lo Sviluppo Sostenibile, provided an in-depth analysis of SDG #6.
Monsignor Tomasz Trafny shared insights into Pope Francis’ recent thoughts on the subject.
Davide Arduini presented survey data on public perceptions of water.
Silvia Bellinzona offered updates on the state of water resources in Lombardy.
Representatives from Milan and provincial water management companies (MM and CAP) discussed their respective work methods.
Antonello Ciotti addressed the topic of recycling plastic bottles.
Alfredo Bertini discussed the sustainable water use approach of a major multinational corporation.
Additionally, Alessandro Bergonzoni delivered a unique and captivating narrative on the topic of water.
The event concluded with a screening of a playlist featuring the most interesting and creative international social campaigns on water, curated from the Mediateca of Pubblicità Progresso.

Program
Institutional Greetings:

Alberto Contri, President of Pubblicità Progresso
Pierfrancesco Majorino, Councillor for Social Policies, Health, and Rights
Stefano Cecchin, President of ARPA Lombardia
Sonia Cantoni, Board Member of Fondazione Cariplo

SDG #6: Sustainable Water for All
Enrico Giovannini, President, ASviS

Water as a Precious Element and Human Right
Monsignor Tomasz Trafny, Head of the Science and Faith Department, Pontifical Council for Culture

What People Think About Public Water – The Survey
Davide Arduini, President, Acqua Group

Lombardy’s Water Resources
Silvia Bellinzona, Director of Environmental Monitoring Sector

The State of Our Waters
Alessandro Bergonzoni, Author/Actor

Managing and Disposing of Public Water
Michele Falcone, General Director of CAP
Stefano Cetti, General Director of MM

Water and Recycling Bottles
Antonio Protopapa, Director of Research & Development, Corepla

A Major Company’s Approach to Sustainable Water ManagementAlfredo Bertini, Quality and Safety Manager, Roche

#ILSOCIALECOMUNICA
Screening of the Best International Social Campaigns on Water