SOCIAL COMMUNICATION CAMPAIGN #FUORIBYGLASS
The #FUORIDALVETRO social communications campaign, dedicated to raising awareness, especially among young people, about the serious consequences of relational poverty and the excessive use of digital devices, is airing today on Italy’s main television networks. The campaign aims to foster positive change, indirectly involving families and educators to help prevent this phenomenon. The commercial will air on major TV networks starting Wednesday, December 3rd on RTV San Marino, starting Sunday, December 7th on Mediaset, and subsequently on RAI, Sky, and Warner Bros. Discovery. It will also be supported by a media plan spanning traditional and digital channels. The campaign aims to foster a growing sense of community through example and virtuous behavior. It invites everyone to break out of the digital “bubble,” open themselves up to encounters and understanding of new realities, and develop a greater critical spirit and a sense of community. We thank the PHOENIXADV agency for the excellent execution of our campaign, and Fondazione Cariplo for its sponsorship of the initiative.
To see the entire campaign, click on the following link:
