The “Sonni Tranquilli” campaign is dedicated to raising public awareness of the importance of saving and protecting bank deposits. The aim is to strengthen people’s confidence in the security of their savings by promoting greater awareness of the role played by the deposit guarantee system.
Through simple and reassuring language, the campaign seeks to convey that concrete tools exist to protect citizens’ savings. Being informed and understanding how deposit protection works means being able to manage one’s money with peace of mind, while also contributing to the country’s financial stability.
“Sonni Tranquilli” campaign advert