Welcome Back to Assirm, Rejoining Our Foundation
ASSIRM AND PUBBLICITÀ PROGRESSO: A PARTNERSHIP FOR THE FUTURE
Assirm’s return to the Foundation confirmed.
Assirm, the association that brings together companies engaged in market research, opinion polling, and social research, has rejoined Pubblicità Progresso, the foundation that promotes the use of high-quality social communication to raise public awareness.
“Assirm’s return, as one of the Foundation’s founding members, demonstrates the Association’s commitment to the issues championed by Pubblicità Progresso, sharing its values and goals,” said Matteo Lucchi, President of Assirm. “This marks the beginning of a phase of collaboration and interaction to foster ongoing dialogue on environmental and social issues in our country. On one hand, Assirm’s expertise and background in value-driven research; on the other, the prestige of Pubblicità Progresso in social communication. New initiatives are already in the pipeline.”
The Pubblicità Progresso Foundation is undergoing a renewal process initiated by its new President, Andrea Farinet, who took office in June 2019. The Foundation aims to further establish itself as a key reference point for social communication in Italy through television, editorial, and digital campaigns. Additionally, events and training days are organized across Italy to raise awareness of civil, cultural, and educational issues.
“Recently, Pubblicità Progresso approved a new communication platform that, together with founding and supporting members, will address topics such as: Environment (Water, Air, Trees, Animals), Soul (Aspiration, Listening, Attitudes, and Social Aggregation), and Art,” said Andrea Farinet, President of the Pubblicità Progresso Foundation. “In this program, Assirm will play a fundamental role as a member, partner, and hub for aggregating the best expertise in Italy in the fields of social and demographic research.”
