When Commercial Advertising Pays Attention to Gender Equality
From accusations of being “hidden persuaders” to spreading sexist prejudices, since the 1960s, advertisers have been accused of just about everything.
It is therefore interesting to discover that, more and more frequently, commercial campaigns are embracing the corporate trend of CSR (Corporate Social Responsibility) by proposing a positive reflection on women and gender equality.
Here is a playlist with some commercials that pay attention to gender equality:
2014 – Not Sorry, Pantene2014 – Beautiful women don’t pay, Spoleto Restaurant2014 – Inspire her mind, Verizon2014 – Mirrors, Dove2014 – Selfie, DOVE2014 – Pick Them Back Up (Thank You Mum), P&G2011 – Friends, DOVE2013 – Celebrating the Heroic Women of 2013, Microsoft2013 – Labels Against Women | #ShineStrong, Pantene2013 – Just Do It |Possibilities, Nike2012 – Camera Shy, DOVE2013 – Real Beauty Sketches, DOVE2013 – When I grow up, L’Oréal Foundation2012 – Unapologetically Strong, Unilever2012 – Defined by a Number, Special K2012 – Voices, Nike2012 – Olympic Mother, The National Lottery2012 – Why Do 6 out of 10 Girls Stop Doing What They Love?, Dove2011 – 25 anni insieme, Calzedonia2009 – True Colours, Dove2007 – Boy calls Amy, Dove2007 – Beauty Pressure, Dove2007 – Pro-age Campaign, Dove2007 – I feel pretty (Sharapova), Nike2006 – Speriamo che sia femmina, Calzedonia2007 – Body Evolution, Dove
