Milan, May 24, 2013 – Pubblicità Progresso’s “You Can Give Life” organ and tissue donation campaign has been selected as one of the best in the world for the World Economic Forum’s Creative For Good project, developed and primarily supported by the American Advertising Council. The initiative aims to collect and share the most significant case histories of social campaigns selected by an international Advisory Board composed of representatives of leading companies and organizations in the fields of communication, advertising, public relations, and social marketing.
George Perlov, project coordinator, wrote to Alberto Contri, president of Pubblicità Progresso: “It is with great enthusiasm and admiration that I wish to inform you that the campaign in favor of organ and tissue donation has been selected for the launch of the Creative For Good project website. Our international advisory committee has reviewed more than 100 submissions from around the world, considering yours to be an exemplary case of social communication. We are planning the launch of the website for June 21st on the occasion of a workshop at the Cannes Lions Advertising Festival.”
This important international recognition rewards the free work of over 40 professionals and technicians, including Creative Directors Andrea Concato and Roberto Fiamenghi, photographers Chris Broadbent and Gerald Bruneau, production companies Bedeschi Film, BB productions and Postatomic, Matteo Righi and the entire Banzai, Pacifico and Sugar team, Giuseppe Minoia and Paolo Anselmi of GFK Eurisko, all Pubblicità Progresso advisors, and many others.
Over 40 professionals have collaborated on the campaign. We thank them all and invite you to discover who they are on www.doniamo.org http://www.doniamo.org/dnm-grazie.html
