Guendalina Graffigna
Guendalina Graffigna received a PhD in Social Psychology at Catholic University of the Sacred Hearth of Milan (Italy) where she actually is Assistant Professor. At the same University she teaches “Qualitative Methodology” and she is didactic coordinator for the II level Master Degree in “Qualitative Methods applied to Social and Marketing Research”.
Guendalina is also editorial director for the Journal “Micro&MacroMarketing”.
Before her actual appointments, Guendalina has been a Post Doc fellow (A.A. 2007-2008) and sectional lecturer in Qualitative Methods (A.A. 2008-2009) at the International Institute for Qualitative Methodology, University of Alberta, with which she still collaborate for several research and teaching initiatives.
Beside her academic achievements, Guendalina works as qualitative research manager consultant at GfK-Eurisko in Milan where she is an online qualitative research specialist and she coordinated the Study and Training Centre of ASSIRM (Italian Association of Marketing Research Insistutes).
