ASSIRM: THE FIRST INSTITUTIONAL CAMPAIGN GOES ON AIR
PRESS RELEASE
ASSIRM: ON AIR LA PRIMA CAMPAGNA ISTITUZIONALE
Market Research, Sustainability, and Innovation for Business Development and the Future
Creative agency: Coo’ee Italia
“Market Research Supports the Future.” This is the tagline of Assirm’s first institutional campaign. Assirm is the association that brings together Italy’s leading companies specializing in Market Research, Opinion Polls, and Social Research. The campaign will go on air starting January 25 on Radio 24, Radio Capital, and Radio Montecarlo, with a media plan that also includes web, social media, and digital press coverage.
Signed by the creative agency Coo’ee Italia, the campaign centers on the concept of support. This crucial principle, especially in the current historical context, is visually represented by the icon of research symbolically supporting a word cloud. The cloud features key terms essential for the growth of businesses and the country, including Data, Innovation, Sustainability, Opportunity, Strategy, and Results. These words highlight what Market Research represents today for Italian businesses and institutions: a valuable, reliable, and indispensable ally for a new economic revival
With this new advertising campaign, Assirm aims to send a clear message of recovery to Italy’s economic and social systems, based on the power of data, a cornerstone of Market Research. Accurate and reliable insights are essential for brands to create the value needed for a faster recovery. This is reflected in the hashtag accompanying the campaign: #RicercheDiValore (#ResearchOfValue).
“Market Research, Opinion Polls, and Social Research make the future of businesses more secure and their development more sustainable. They support strategies, optimize budgets, increase opportunities, reduce risks, and accelerate innovation,” said Matteo Lucchi, President of Assirm. “This is why it is essential to invest in research and rely on expert and competent partners.”
“The meaning of this campaign inspired us to create something that truly promotes the value of research and data in reviving our economy during such a unique period. It’s the ace up our sleeve for recovery, and it needs strong, clear, yet fresh and distinctive communication. Believing in it means already being projected towards recovery and the future,”commented Mauro Miglioranzi, CEO of Coo’ee Italia.
About Assirm
Assirm is the association that unites Italy’s leading companies engaged in Market Research, Opinion Polls, and Social Research. Since its founding in 1991, Assirm has contributed to spreading a culture of research, enabling an increasing number of institutions, businesses, and associations to access accurate and reliable information. It stimulates innovation, lays the groundwork for effective decision-making, and generates value in the economic and social systems.
In its institutional activities, Assirm collaborates with universities and various researcher and scholar associations, such as Esomar, and is a member of EFAMRO – the European Research Federation, and ASA – the Association for Applied Statistics.
It is also a sponsoring member of the Pubblicità Progresso Foundation and part of Confindustria Intellect.
Contacts
ASSIRM PRESS OFFICE
Doppia Elica
Gloria Dal Molin – g.dalmolin@doppiaelica.com – T. 02 409993057 – M. 393 8291512
Roberta Parrinello – r.parrinello@doppiaelica.com – T. 02 409993276
