NEWS

On November 23rd, the 11th International Conference on Social Communication entitled Sustainability, Sobriety, Solidarity took place in the main auditorium of IULM University in Milan.

This edition focused on the fight against all waste, starting from these three key words, on whose meaning national and international experts exchanged views.

Let’s retrace together the highlights.

FIRST SESSION: THE VALUE OF WORD

The Gentle Nudge to Reduce Food Waste: An Innovative Approach to Promoting Eco-Friendly Behavior
Presented by Vincenzo Russo, Associate Professor of Psychology and Consumption, and Director of the Food and Wine Communication Master’s Program at IULM.
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Sustainability

The Future of Food, National Geographic Watch the Video

Gianfranco Fabi from Radio24 engages in a dialogue with Stefano Cetti, General Manager of MM Spa.

Alberto Contri takes the opportunity to welcome MM Spa as a new supporting member of the Fondazione Pubblicità Progresso. Stefano Cetti, General Manager of MM, stated:
“Pubblicità Progresso’s commitment to promoting the upcoming campaign on the themes of Sustainability, Sobriety, and Solidarity aligns perfectly with our company’s priorities for the immediate future. Partnering with Pubblicità Progresso – a universally recognized brand that has shaped the history of communication in Italy, fostering a new critical awareness among citizens – sends a clear message for MM: sustainability is fundamental, an indispensable path we are committed to following, and we aim to make a decisive contribution.” Read the Press Release

Sobriety

Presentation by Andrea Comollo, Director of Engagement and Campaigns, ActionAid Italia
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#iomangiogiusto, ActionAid Italia Watch the Video

Philip Webster from the Foreign Press Association engages with Giorgio Fiorentini, Professor at Bocconi University.

Solidarity

Invisible People Exhibition, UNHCR Watch the Video

Umberto Folena, Columnist at Avvenire, engages with Giovanna Cavazzoni, Past President of Vidas DOWNLOAD PDF

SECOND SESSION: IDEAS FROM YOUNG PEOPLE

Dario Bolis, Director of Communication and External Relations at Fondazione Cariplo, and Bruno Marasà, European Parliament Information Office in Milan, award the winning students of the On The Move 2015 contest, dedicated to universities and high schools. View the Projects

THIRD SESSION: CAMPAIGNS FROM AROUND THE WORLD

George Perlov, Adjunct Professor of Marketing at Bard College MBA in Sustainability and Project Consultant for Creative for Good, provides commentary on compelling international campaigns addressing the conference themes.Watch the Video

From the Pubblicità Progresso media library, Alberto Contri presents additional international examples of Sustainability, Sobriety, and Solidarity in advertising.
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“Sustainability. Sobriety. Solidarity”

Alberto Contri announces the release of a new free eBook from the Social Communication series, published by Pubblicità Progresso in partnership with Corriere Sociale, focusing on the role of communication in combating all forms of waste. DOWNLOAD FREE E BOOKThe 11th edition of the International Conference also served as an opportunity to unveil the theme and guidelines for the Foundation’s next campaign, entrusted this year to the creative agency Key Adv of Acqua Group, a Unicom member. Learn More.

Check-out the day’s highlights in 8 minutes!

Un grande ringraziamento ad Alberto Del Bello che ogni anno cura gratuitamente la regia e la produzione della sintesi video della Conferenza Internazionale.